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Discuss the ethical considerations and challenges related to keyword targeting in online advertising.
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- Identify and analyze the ethical systems used in web advertisements.How can a manager integrate different advertising appeals into a cohesive and effective advertising campaign?What media decisions are made in advertising promotional campaigns? How is the effectiveness of advertising media measured?
- Explain how the following group of people are involved in advertising. a) Mass Media b) Target Audience c) Advertising Agencies d) Government AuthoritiesWhat are the main benefits and concerns of mobile advertising?What are some benefits and drawbacks of using celebrity testimonials in advertising? Identify an ad that uses a celebrity’sendorsement effectively, and explain why.