Explain the concept of predictive analytics in CRM. How can predictive models help businesses anticipate customer needs and behaviors, and what data and tools are typically used for this purpose?
Explain the concept of predictive analytics in CRM. How can predictive models help businesses anticipate customer needs and behaviors, and what data and tools are typically used for this purpose?
Chapter5: Marketing Research And Information Systems
Section5.2: No Mystery Here: Why Market Force Is A Leading Market Research Firm
Problem 2C
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Explain the concept of predictive analytics in CRM. How can predictive models help businesses anticipate customer needs and behaviors, and what data and tools are typically used for this purpose?
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