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Market Analysis The Total available market (TAM) - the total market demand for a product or service is provided in the table below: School Weekly Visitors Night Mon Tues Wed Thurs Fri Day total Night total Week Total Day 1,500 1,500 1,500 1,500 500 6,500 500 500 500 500 2,000 8,500 With the TAM provided, please calculate the following: Serviceable Available Market (SAM)- the segment of the TAM targeted by your products and services (how many people within your TAM are coffee drinkers and/or consume products your shop will sell on a weekly basis?) Serviceable Obtainable Market (SOM)-the portion of SAM you believe you can capture on a weekly basis) = Total expected weekly customers:

Market Analysis The Total available market (TAM) - the total market demand for a product or service is provided in the table below: School Weekly Visitors Night Mon Tues Wed Thurs Fri Day total Night total Week Total Day 1,500 1,500 1,500 1,500 500 6,500 500 500 500 500 2,000 8,500 With the TAM provided, please calculate the following: Serviceable Available Market (SAM)- the segment of the TAM targeted by your products and services (how many people within your TAM are coffee drinkers and/or consume products your shop will sell on a weekly basis?) Serviceable Obtainable Market (SOM)-the portion of SAM you believe you can capture on a weekly basis) = Total expected weekly customers:

Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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How do I calculate the Serviceable Available Market (SAM) with the provided Total Available Market (TAM)?

Market Analysis The Total available market (TAM) - the total market demand for a product or service is provided in the table below: School Weekly Visitors Night Mon Tues Wed Thurs Fri Day total Night total Week Total Day 1,500 1,500 1,500 1,500 500 6,500 500 500 500 500 2,000 8,500 With the TAM provided, please calculate the following: Serviceable Available Market (SAM)- the segment of the TAM targeted by your products and services (how many people within your TAM are coffee drinkers and/or consume products your shop will sell on a weekly basis?) Serviceable Obtainable Market (SOM)- the portion of SAM you believe you can capture on a weekly basis) = Total expected weekly customers:
Transcribed Image Text:Market Analysis The Total available market (TAM) - the total market demand for a product or service is provided in the table below: School Weekly Visitors Night Mon Tues Wed Thurs Fri Day total Night total Week Total Day 1,500 1,500 1,500 1,500 500 6,500 500 500 500 500 2,000 8,500 With the TAM provided, please calculate the following: Serviceable Available Market (SAM)- the segment of the TAM targeted by your products and services (how many people within your TAM are coffee drinkers and/or consume products your shop will sell on a weekly basis?) Serviceable Obtainable Market (SOM)- the portion of SAM you believe you can capture on a weekly basis) = Total expected weekly customers:
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