Discuss how John’s company can sustain a competitive advantage through information technology.
John works as a financial clerk for ABC Traders. He had been in this position for almost five years.
He had started feeling unhappy and demotivated at work as he believed it is time for a promotion
and salary increase. He was ready for a change in his career and wanted to play a bigger role in
achieving the organisation’s objectives. He had more regular meetings with hissupervisor, attended
a variety of managerial courses and within a year he was promoted to assistant manager. John is
happy and plans to study further in the hopes of heading the finance department one day. He has
already identified a few issues in his company that requires attention. For example, the information
technology (e.g., software) that is used in his department is expensive and cheaper alternatives are
available that can add more value to the company at a lower cost.
3.2) Discuss how John’s company can sustain a competitive advantage through information technology.
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