Design a strategic plan for a selected business focusing on a mission and vision statement,Goals and objectives (4 each),Discuss how both the micro and macro environmental factors can affect the business, and Conduct a swot Analysis for the business.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.6: Using Swot Analysis And Bcg Matrix
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Design a strategic plan for a selected business focusing on a mission and vision statement,Goals and objectives (4 each),Discuss how both the micro and macro environmental factors can affect the business, and Conduct a swot Analysis for the business.

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