critically analyse the benefits of entrepreneurship and the key success factors behind the urban rural development capacity building project.

Principles of Management
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Chapter17: Organizational Planning And Controlling
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Problem 3CTQ: The case focuses on U.S. markets. How are European markets affected by holiday shopping?
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critically analyse the benefits of entrepreneurship and the key success factors behind the urban rural development capacity building project.

Mpumie and the team did market research and got the community to buy into the developmental agenda,
which was in line with government's broader development agenda. Mpumie and her co-founder also pointed
out that no tourists would visit unless they felt safe in the Langa community. She held community meetings
with the local health clinic, the library, and the police forum. With the support of the community in her area,
many visitors would also visit Mpumie's home, the community restaurant, and their offices in Langa, which
established various partnerships with the City of Cape Town. The project during its seventeen years of
existence received many accolades from the media such as City Vision (2017) as well as from development
agencies such as the IDT. Businesses also supported the excellent work of the Urban Rural Development
Capacity Building project.
Currently the visitor's book boasts tourists from across the country, the US (students of development studies),
the Netherlands, Germany and local institutions that work in the development arena. The e-mail address of the
Urban Rural Development and Capacity Building project for visits, educational exchanges, lunches as well as
voluntary work programme for the students and those wishing to do an internship in preparation for the
world of work and studying is urban rural. Ngoqo089@gmail.com
Many volunteers and international students would like to be part of this very successful project which currently
serves healthy meals to the aged daily and has several food gardens that produce organic vegetables for their
cooking programme, HIV and AIDS patients, and for sale to the community. The project had to be sustainable
every year, funds had to be raised from donors; and its strategy and focus on development in line with the
National Development Plan (NDP) of the country had to be evaluated.
Source: Adapted from Ngoqo (2017) and De Vries (2017)
Transcribed Image Text:Mpumie and the team did market research and got the community to buy into the developmental agenda, which was in line with government's broader development agenda. Mpumie and her co-founder also pointed out that no tourists would visit unless they felt safe in the Langa community. She held community meetings with the local health clinic, the library, and the police forum. With the support of the community in her area, many visitors would also visit Mpumie's home, the community restaurant, and their offices in Langa, which established various partnerships with the City of Cape Town. The project during its seventeen years of existence received many accolades from the media such as City Vision (2017) as well as from development agencies such as the IDT. Businesses also supported the excellent work of the Urban Rural Development Capacity Building project. Currently the visitor's book boasts tourists from across the country, the US (students of development studies), the Netherlands, Germany and local institutions that work in the development arena. The e-mail address of the Urban Rural Development and Capacity Building project for visits, educational exchanges, lunches as well as voluntary work programme for the students and those wishing to do an internship in preparation for the world of work and studying is urban rural. Ngoqo089@gmail.com Many volunteers and international students would like to be part of this very successful project which currently serves healthy meals to the aged daily and has several food gardens that produce organic vegetables for their cooking programme, HIV and AIDS patients, and for sale to the community. The project had to be sustainable every year, funds had to be raised from donors; and its strategy and focus on development in line with the National Development Plan (NDP) of the country had to be evaluated. Source: Adapted from Ngoqo (2017) and De Vries (2017)
Mother Mpumie - Social entrepreneurship in Langa
The Urban Rural Development and Capacity Building project held its annual general meeting recently at the
Red Cross Hall in Langa. Cape Town. This well-attended AGM's main objective was to report on the
milestones achieved in 2017, and especially to reflect on the auditor's report and testimonies from some of the
beneficiaries whose lives has been changed drastically by this NPO (Ngogo 2017).
The growth in the tourism sector in South Africa and in the world in general provides many opportunities for
small businesses to start up and to flourish. The needs of tourists and the tourism sector are diverse and very
people oriented. The growth in tourist destinations, ecotourism and heritage tourism enables new
entrepreneurs to focus on niche markets and to exploit the opportunities. In South Africa, township tourism is
a novel idea and one that allows entry to the tourism market. Many visitors to South Africa seek an authentic
South African experience and they often plan to stay in a township for several days to study the lifestyle, the
community spirit, the way people live, and to hear the stories from the community itself. The role of key
stakeholders such as the URDCB project are critical for the success of this global concept in townships like
Langa.
The URDCB project started as a way of addressing the needs of the township community and to provide
healthy food and limited employment to the residents. There were also opportunities for tourists to have an
authentic, safe township experience of the people and their lifestyles. Furthermore, tourists could be hosted
who were interested in learning about and living in such a local community. Mother Mpumie, a community
leader, recognised that the community could benefit from the many tourists to south Africa. She had the
opportunity to provide a link between tourists and the township.
The idea was started by Mpumie, along with key leaders such as Phumzile Mlambo-Ngcuka, an Under
Secretary-General of the United Nations and Executive Diretor of UN Women. She was Deputy President of
South Africa from 2005 to 2008. She was the first woman to hold the position and at that point the highest-
ranking woman in the country. "Vuka Zenzele- let's do it for ourselves" was the phrase coined for economic
development during Reconstruction and Development phase.
Transcribed Image Text:Mother Mpumie - Social entrepreneurship in Langa The Urban Rural Development and Capacity Building project held its annual general meeting recently at the Red Cross Hall in Langa. Cape Town. This well-attended AGM's main objective was to report on the milestones achieved in 2017, and especially to reflect on the auditor's report and testimonies from some of the beneficiaries whose lives has been changed drastically by this NPO (Ngogo 2017). The growth in the tourism sector in South Africa and in the world in general provides many opportunities for small businesses to start up and to flourish. The needs of tourists and the tourism sector are diverse and very people oriented. The growth in tourist destinations, ecotourism and heritage tourism enables new entrepreneurs to focus on niche markets and to exploit the opportunities. In South Africa, township tourism is a novel idea and one that allows entry to the tourism market. Many visitors to South Africa seek an authentic South African experience and they often plan to stay in a township for several days to study the lifestyle, the community spirit, the way people live, and to hear the stories from the community itself. The role of key stakeholders such as the URDCB project are critical for the success of this global concept in townships like Langa. The URDCB project started as a way of addressing the needs of the township community and to provide healthy food and limited employment to the residents. There were also opportunities for tourists to have an authentic, safe township experience of the people and their lifestyles. Furthermore, tourists could be hosted who were interested in learning about and living in such a local community. Mother Mpumie, a community leader, recognised that the community could benefit from the many tourists to south Africa. She had the opportunity to provide a link between tourists and the township. The idea was started by Mpumie, along with key leaders such as Phumzile Mlambo-Ngcuka, an Under Secretary-General of the United Nations and Executive Diretor of UN Women. She was Deputy President of South Africa from 2005 to 2008. She was the first woman to hold the position and at that point the highest- ranking woman in the country. "Vuka Zenzele- let's do it for ourselves" was the phrase coined for economic development during Reconstruction and Development phase.
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