Case 8: Altay's research investigating the international expansion strategies of hospitality firms Altay's research is investigating the international expansion strategies of hotel chains. His research access has been facilitated with the help of a gatekeeper who was the Vice President of a hotel chain, with the agreement that his data collection would be supported for the next two years. Altay was introduced to the informants by the gatekeeper during his first visit to the organization. The gatekeeper also wrote a memorandum to all the key informants who contribute to the international expansion decisions both at the corporate and country levels. One month into the data collection process, the gatekeeper had to leave the organization. Questions 1) How did Altay's research benefit from having a gatekeeper? What else could he do in order to facilitate research access rather than relying solely on a gatekeeper? 2) How could he maintain the research access after the departure of the gatekeeper?

Understanding Business
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Author:William Nickels
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Case 8: Altay's research investigating the international expansion strategies of hospitality firms
Altay's research is investigating the international expansion strategies of hotel chains. His research access has been facilitated
with the help of a gatekeeper who was the Vice President of a hotel chain, with the agreement that his data collection would
be supported for the next two years. Altay was introduced to the informants by the gatekeeper during his first visit to the
organization. The gatekeeper also wrote a memorandum to all the key informants who contribute to the international
expansion decisions both at the corporate and country levels. One month into the data collection process, the gatekeeper
had to leave the organization.
Questions
1) How did Altay's research benefit from having a gatekeeper? What else could he do in order to facilitate research access
rather than relying solely on a gatekeeper?
2) How could he maintain the research access after the departure of the gatekeeper?
3 3
Transcribed Image Text:Case 8: Altay's research investigating the international expansion strategies of hospitality firms Altay's research is investigating the international expansion strategies of hotel chains. His research access has been facilitated with the help of a gatekeeper who was the Vice President of a hotel chain, with the agreement that his data collection would be supported for the next two years. Altay was introduced to the informants by the gatekeeper during his first visit to the organization. The gatekeeper also wrote a memorandum to all the key informants who contribute to the international expansion decisions both at the corporate and country levels. One month into the data collection process, the gatekeeper had to leave the organization. Questions 1) How did Altay's research benefit from having a gatekeeper? What else could he do in order to facilitate research access rather than relying solely on a gatekeeper? 2) How could he maintain the research access after the departure of the gatekeeper? 3 3
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