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- Of all the potential advantages that online ads have over other formats, which of the following is not one of them? Question options: Marketers can track how long visitors where visitors go after seeing an ad. Marketers can track whether visitors approve of the sites on which an ad is placed. Marketers can track how many visitors click on an ad. Marketers can track what visitors do on an ad. Marketers can track how long visitors spend on an ad.Description and Instructions: A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer want to produce a three (3) month sales forecast based on the data produced from the research. Write a report about the marketing research process and your findings. Your report should include: 1.Describe the research design. Use the qualitative method: Netnography. For the following details: Ethical considerations Please include 2 sources and in-text citations from scholarWhich of the following are legitimate reasons for manufacturing businesses to consider selling through manufacturer representatives rather than deploying their own sales force? a. Manufacturing reps typically reduce the firm’s selling costs because they work on a straight commission basis and don't receive company benefits (like retirement and health plans). b. Maintaining a national sales force is often too expensive for the coverage needed. c. Manufacturing reps are typically seasoned professional salespeople with excellent knowledge of the products they sell and the sales territory they cover. d. All of the above.
- A. Sellers grant credit to customers: a. During periods of high interest rates to reduce the overall cost of capital (WACC) and to increase return on assets b. When granting credit is a low-cost addition to the value proposition relative to other alternatives c. When the seller does not want new customers d. When the seller wants to increase its marketing costs B. Which from the following list is NOT a primary cost of granting credit to customers: a. The cost of managing credit and credit collections b. Some customers will not pay c. The cost of carrying the receivables d. Advertising costs C. Matching the credit period to the buyer’s cash cycle time makes purchasing from the seller: a. Less attractive for the buyer b. Increases the elasticity of buyer demand c. Does not impact attractiveness for the buyer d. More attractive for the buyerDescription and Instructions: A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer want to produce a three (3) month sales forecast based on the data produced from the research. Write a report about the marketing research process and your findings. Your report should include: Include four (4) research objectives Describe the research design. Use the qualitative method: Netnography. For each give the following details: Participants i. Numbers, gender, age, how selected. Justify each Interviews i. How many, the setting & process, length of time. Justify each ii.…Which of the following activities does not require a mortgage loan originator licensee? A) Offering an interest rate to a borrower B) Taking an application over the telephone C) Reviewing a Closing Disclosure D) Negotiating loan terms or conditions