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options? O By examining coverage O By reviewing commonality O By examining contribution O By reviewing conformability Question 12 Email ads are generally more expensive than banner ads. O True O False Question 13 The primary benefit to a firm licensing a brand is increased brand awareness, while primary benefit to the brand being licensed is increased sales. O True O False

options? O By examining coverage O By reviewing commonality O By examining contribution O By reviewing conformability Question 12 Email ads are generally more expensive than banner ads. O True O False Question 13 The primary benefit to a firm licensing a brand is increased brand awareness, while primary benefit to the brand being licensed is increased sales. O True O False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How do marketers evaluate the reach of their brand among different communication options? By examining coverage By reviewing commonality By examining contribution By reviewing conformability Question 12 2 pts Email ads are generally more expensive than banner ads. True False Question 13 2 pts The primary benefit to a firm licensing a brand is increased brand awareness, while the primary benefit to the brand being licensed is increased sales. True False
Transcribed Image Text:How do marketers evaluate the reach of their brand among different communication options? By examining coverage By reviewing commonality By examining contribution By reviewing conformability Question 12 2 pts Email ads are generally more expensive than banner ads. True False Question 13 2 pts The primary benefit to a firm licensing a brand is increased brand awareness, while the primary benefit to the brand being licensed is increased sales. True False
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