Which of the following statements about personal selling is correct? ..... A. Salespeople are often the only direct contact with a customer. B. Personal selling is the nonpersonal arm of the promotional mix. O C. Salespeople represent the company to customers, but they do not represent customers to the company. D. Personal selling is a fairly new profession. E. The role of personal selling is very consistent from company to company. O O O O
Which of the following statements about personal selling is correct? ..... A. Salespeople are often the only direct contact with a customer. B. Personal selling is the nonpersonal arm of the promotional mix. O C. Salespeople represent the company to customers, but they do not represent customers to the company. D. Personal selling is a fairly new profession. E. The role of personal selling is very consistent from company to company. O O O O
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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