Based upon your understanding of the classification of consumer goods as outlined in the overview of Products, Services, and Brands (shopping goods, etc.), identify the appropriate channel strategy for each of the classification types. • Identify a product that fits into each of the classification types and identify the intensity of distribution required to maximize revenue potential. Provide examples of locations you would expect to find each product / service identified.
Based upon your understanding of the classification of consumer goods as outlined in the overview of Products, Services, and Brands (shopping goods, etc.), identify the appropriate channel strategy for each of the classification types. • Identify a product that fits into each of the classification types and identify the intensity of distribution required to maximize revenue potential. Provide examples of locations you would expect to find each product / service identified.
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 2DYMP
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Based upon your understanding of the classification of consumer goods as outlined in the overview of Products, Services, and Brands (shopping goods, etc.), identify the appropriate channel strategy for each of the classification types.
• Identify a product that fits into each of the classification types and identify the intensity of distribution required to maximize revenue potential. Provide examples of locations you would expect to find each product / service identified.
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