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Demonstrate how a business can engage and motivate its audience in order to increase brand awareness and create greater conversion
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- Explain the role of celebrities in marketing and identify the implications for marketers.What strategies can businesses employ to intentionally change or influence consumer attitudes?Evaluate the role of celebrities in marketing and identify the implications for marketers and consumers. Support your essay with appropriate examples.
- What are the potential benefits and challenges of using influencer marketing as part of a marketing campaign?Discuss the different factors that influence consumer behavior. Cite examples to enhance your discussion.How can companies leverage customer reviews and testimonials to shape positive consumer attitudes?
- Identify and explain two (2) consumer behavior theories that can be applied to explain the use of productplacement by marketers.Describe three concrete steps an organization can take to gain consumer trust.Consumer behavior is defined as the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. a) Explain why do we study consumer behaviour?