As a business consultant, you have been hired by a small sneaker manufacturer whose goal is to produce sneakers with sustainably source material and ethical labor practices. The graph shows the demand and marginal revenue (MR) curves faced by the company for two different groups of consumers. They can produce a pair of sneakers for a constant marginal cost (MC) of $20/pair, can identify varying consumer groups, and they have no fixed costs. Use the graph to answer the questions. Price per pair $100 06 90 80 70 60 50 50 40 40 60 What price should the company charge? 30 50 20 They should price discriminate and charge $100/pair MR 2 and $20/pair. 10 They should produce where MR = MC and Demand 2 0 charge $60/pair. They should shutdown in the short run because he will not be able to cover his variable costs of $10,000. They should price discriminate and charge $60/pair and $70/pair. The company's profits will be $16,000 $9,000 $21,000 -$2,000 MR 1 Supply=MO Demand 1 100 200 300 400 500 600 700 800 900 14 Pairs of shoes per we

Microeconomics: Principles & Policy
14th Edition
ISBN:9781337794992
Author:William J. Baumol, Alan S. Blinder, John L. Solow
Publisher:William J. Baumol, Alan S. Blinder, John L. Solow
Chapter7: Production, Inputs, And Cost: Building Blocks For Supply Analysis
Section: Chapter Questions
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As a business consultant, you have been hired by a small
sneaker manufacturer whose goal is to produce sneakers with
sustainably source material and ethical labor practices. The
graph shows the demand and marginal revenue (MR) curves
faced by the company for two different groups of consumers.
They can produce a pair of sneakers for a constant marginal
cost (MC) of $20/pair, can identify varying consumer groups,
and they have no fixed costs. Use the graph to answer the
questions.
Price per pair
$100
90
80
70
50
60
50
40
What price should the company charge?
30
20
They should price discriminate and charge $100/pair
MR 2
and $20/pair.
10
They should produce where MR = MC and
Demand 2
0
charge $60/pair.
They should shutdown in the short run because he
will not be able to cover his variable costs
of $10,000.
They should price discriminate and charge $60/pair
and $70/pair.
The company's profits will be
$16,000
$9,000
$21,000
-$2,000
MR 1
Supply=MC
Demand 1
100 200 300 400 500 600 700 800 900 1000
Pairs of shoes per week
Transcribed Image Text:As a business consultant, you have been hired by a small sneaker manufacturer whose goal is to produce sneakers with sustainably source material and ethical labor practices. The graph shows the demand and marginal revenue (MR) curves faced by the company for two different groups of consumers. They can produce a pair of sneakers for a constant marginal cost (MC) of $20/pair, can identify varying consumer groups, and they have no fixed costs. Use the graph to answer the questions. Price per pair $100 90 80 70 50 60 50 40 What price should the company charge? 30 20 They should price discriminate and charge $100/pair MR 2 and $20/pair. 10 They should produce where MR = MC and Demand 2 0 charge $60/pair. They should shutdown in the short run because he will not be able to cover his variable costs of $10,000. They should price discriminate and charge $60/pair and $70/pair. The company's profits will be $16,000 $9,000 $21,000 -$2,000 MR 1 Supply=MC Demand 1 100 200 300 400 500 600 700 800 900 1000 Pairs of shoes per week
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