Answered: a. what is the sales function in a…

Business

Marketing

a. what is the sales function in a maufacturing and distribution company?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

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Concept explainers

Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.

Question

Personal Selling

a. what is the sales function in a maufacturing and distribution company?

b. what is the role of personal selling in a manufacturing and distribution company?

c. How often should sales forecast is completed and how well the plan is used in the day to day operations. What forecasting tools are used?

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