Use the guiding questions below to develop recommendations based on the June budget to help the manager of the marketing department • How does the master budget help the manager understand the company’s external environment and the impact the environment have on the marketing department? • How does the budget help the manager with forecasting?

Use the guiding questions below to develop recommendations based on the June budget to help the manager of the marketing department • How does the master budget help the manager understand the company’s external environment and the impact the environment have on the marketing department? • How does the budget help the manager with forecasting?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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