A market research studied the game console market and drew a value map (see the graph below) Explain the competition dynamics of PS and Xbox. Which firm(s) win the final competition? What's the role of Wii?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section6.2: Mattel Uses Market Segmentation To Stay On Top
Problem 1C
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Perceived Price
Hypothetical Value Map in the
Gaming Console Market
Value Equivalence Line Flattens
Nintendo Wi
Sony PS3 80 GB
Product Improvement
Sony PS3 60 GB
Price Reduction
Microsoft Xbox 360 Elite
Price Reduction
Perceived Benefits
Transcribed Image Text:Perceived Price Hypothetical Value Map in the Gaming Console Market Value Equivalence Line Flattens Nintendo Wi Sony PS3 80 GB Product Improvement Sony PS3 60 GB Price Reduction Microsoft Xbox 360 Elite Price Reduction Perceived Benefits
A market research studied the game console market and
drew a value map (see the graph below) Explain the
competition dynamics of PS and Xbox. Which firm(s) win
the final competition? What's the role of Wii?
Transcribed Image Text:A market research studied the game console market and drew a value map (see the graph below) Explain the competition dynamics of PS and Xbox. Which firm(s) win the final competition? What's the role of Wii?
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