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Explain the concept of lead management in CRM and its impact on the sales pipeline.
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- Explain the core components of a Customer Relationship Management (CRM) system and their functions.What are the key components of a CRM system, and how do they contribute to customer relationship management?Explain the key components of a Customer Relationship Management (CRM) system and how they contribute to improving customer relationships.
- Critically analyse single sourcing and multiple sourcing.Analyse and explain the reason to use single sourcing and use multiple sourcing. Recommend delegated sourcing. Support your answer with examples.Discuss the concept of relationship marketing in CRM how has relationship marketing affected the business of the Amazon?Distinguish between the application of VRIN or VRIO framework from the application of the Boston Consulting Group’s Growth-Share-Matrix (BCG-GSM) by organizations