All answes MUST be delivered from a Marketing, Tactical management perspective.1. a) Show how the Marketing department can be computerised since Levi currently uses a manual system.*Application strategy with reason*Two advantages1. b) From the perspective of your department and management level, discuss the effect of the PESTLE Analysis.Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences.Request information from TWO other departments(Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting

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17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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All answes MUST be delivered from a Marketing, Tactical management perspective.

1. a) Show how the Marketing department can be computerised since Levi currently uses a manual system.

*Application strategy with reason

*Two advantages

1. b) From the perspective of your department and management level, discuss the effect of the PESTLE Analysis.

- - Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences.
  - Request information from TWO other departments(Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting

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Follow-up Question

1(b) From the perspective of a sales department and a Strategic Sales Manager, discuss the effect of the PESTLE Analysis.

Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences.

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