Answered: Explain to him the approaches he can…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product.

1. Explain to him the approaches he can consider

2. Analyze the factors that need to be consider for each approach.

3. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.

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