1. Today sucessful marketers recognize the importance of working with their intermediaries as channels through which they sell their products rather tan as full-fledged partners. True or False 2. The micro-environment consists of Political, Legal, Customers and Competitors components. True or False 3. A person buying choices are further influenced by four major psychological factors which are motivation, perception, learning and attitudes True or False

1. Today sucessful marketers recognize the importance of working with their intermediaries as channels through which they sell their products rather tan as full-fledged partners. True or False 2. The micro-environment consists of Political, Legal, Customers and Competitors components. True or False 3. A person buying choices are further influenced by four major psychological factors which are motivation, perception, learning and attitudes True or False

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 3DYMP

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