Directions:To use the 7 Ps model and for your market to know you better, it's time to make yourMarketing Plan. In three (3) sentences, describe each component of the Marketina Mixin relation to your proposed business.ofPlace: What new distribution options are there for customers to experience my product, (e.g.could they buy it online or in-store)? How will the customer avail my product/service?Price: At what price will I place on my product/service? How much is my markup?Promotion: How will I convince my customer to buy my product/service? What tools will I use topromote my product/service?People: Who are the people involved in my enterprise/business? What are the functions of eachworker?Packaging: How will I make the overall presentation of my product/service eye- catching orappealing to my customers?Positioning: What will make my customer become loyal in patronizing my product/service?

The marketing mix can be referred to as the mix of elements which are necessary to make the product…

Answered: To use the 7 Ps model and for your…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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