(1) Why is the canned approach inadequate for manyselling situations? (2) Why should a salesperson takethe time to qualify sales leads?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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(1) Why is the canned approach inadequate for many
selling situations? (2) Why should a salesperson take
the time to qualify sales leads?

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9780357033791
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