Answered: present to the execut committee. Find…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Cast Study:
Go Student is a European technology company that has recently raised its
series C funding round. The company is an online tutoring platform and
currently has 10,000 students in Europe. The company intends to use its
capital raise to consolidate its position in Europe and scale its operations in
Africa and the Middle East. As part of its process for preparing to scale, it has
tasked you; a marketing & communications manager to prepare a brief
proposing the appropriate marketing strategy to achieve its ends. The
company intends to use the capital raised to enroll 10,000 new students in
Africa and the Middle East within a year.
You have been appointed as marketing and communications manager and
your task is to prepare a strategy document for this company which you wil
present to the executive committee. Find the guideline questions below:
a) Make a recommendation of what approach would enhance sales
outcomes based on the information given above.

Transcribed Image Text:Question Cast Study: Go Student is a European technology company that has recently raised its series C funding round. The company is an online tutoring platform and currently has 10,000 students in Europe. The company intends to use its capital raise to consolidate its position in Europe and scale its operations in Africa and the Middle East. As part of its process for preparing to scale, it has tasked you; a marketing & communications manager to prepare a brief proposing the appropriate marketing strategy to achieve its ends. The company intends to use the capital raised to enroll 10,000 new students in Africa and the Middle East within a year. You have been appointed as marketing and communications manager and your task is to prepare a strategy document for this company which you will present to the executive committee. Find the guideline questions below: a) Management has been considering putting together a content marketing strategy but not sure about the right approach to use. What approach would be most authentic for such a brand?

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