The manager of the training department at your marketing firm has askedyou to help with writing a training manual that describes the selling process.To begin, include some information that describes why the creative sellingprocess is so important. Then identify the steps and include a summary ofeach. Finally, include a paragraph that describes the importance of followup to the selling process.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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The manager of the training department at your marketing firm has asked
you to help with writing a training manual that describes the selling process.
To begin, include some information that describes why the creative selling
process is so important. Then identify the steps and include a summary of
each. Finally, include a paragraph that describes the importance of followup to the selling process.

Expert Solution
Step 1 of 2

Creative Selling refers to how uniquely and creatively you are persuading a customer to purchase your product. This can be done by demonstrations which are interesting for the customers. Some of the importance of creative selling are: It makes the company stand out from the other companies that offer the similar products to the customers by creating a competitive advantage and including creativity in your sales pitch often helps the salesperson to handle objections that are raised by the customers.

The five main steps included in the process of selling are: Meeting customer, Understanding problem, Providing solution, Conducting Demo and Closing the sale. These five steps are explained below:

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