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1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.

Marketing Channels How and where will you market your product, i.e. website, social media, radio, etc.  Financial Forecast and Budgets Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance Action Plan The next three steps you will take to put your strategic marketing plan into action

You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)

You advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.

Choose your own (or optional company) and one product. For example, chocolate "Laima" or bread "Grain bread". Create a customer profile. CREATING A CUSTOMER PROFILE Creating a customer profile allows you to understand what your customers' needs are, what strategies and marketing tactics need to be used to attract more customers. If a company does not understand its customer, then the product may not meet customer expectations and needs. Creating a customer profile is an important step in preventing this. WHAT AND WHAT IS THE TARGET CUSTOMER? 1. Who is the company's customer? 2. What person is the company trying to reach? 3. Where will this person find the information and what should it be? 4. What causes customer dissatisfaction? In a few words, describe what the customer might be: • Age • Gender • Education Income Interests Marital status Children Personality • Socio-economic status Shopping habits, etc.

E-commerce Marketing Manager: What would be a strategy for orienting, training and developing (i.e. continuing education/training) new employees in this job. This should include a new hire orientation as well as job/department specific training and development considerations. How will you evaluate the success of your training and developmentplans, including both quantitative and qualitative measures.

You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business :  Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer . Online Marketing application  Which Social media should be used by Zara  business to improve their reach and influence over consumers . write a creative advice for Zara  business to improve their sales.

Lee is ready to turn her marketing plan into action assignments. What phase of the marketing process is this considered?   Question 3 options:   a)  Control   b)  Evaluation   c)  Post audit   d)  Implementation

From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.

Assume that you need to do a market research before launching a "car service at doorstep" business. You want to understand consumers' needs, wants, and the expectations from this type of product as well as their intentions to purchase it. • How many participants will you use?

From the current 7Ps of your chosen company (NETFLIX), suggest some strategies on how they can improve each marketing mix (7p’s) so they can continuously provide good experience and satisfaction to their target market.

3. Describe the marketing mix decisions (product, distribution, promotional, pricing) that marketers face. Choose a real-world product or service and apply the marketing mix decisions to it, explaining your choices.

Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.

Marketing Plan Goal for Peloton to enhance business with a Rental Approach 3.1 Customer Objectives 3.2 Collaborator Objectives 3.3 Internal Objectives 3.4 Competitive Objectives 1.2 Primary Goal

Directions: To use the 7 Ps model and for your market to know you better, it's time to make your Marketing Plan. In three (3) sentences, describe each component of the Marketina Mix in relation to your proposed business. of Place: What new distribution options are there for customers to experience my product, (e.g. could they buy it online or in-store)? How will the customer avail my product/service? Price: At what price will I place on my product/service? How much is my markup? Promotion: How will I convince my customer to buy my product/service? What tools will I use to promote my product/service? People: Who are the people involved in my enterprise/business? What are the functions of each worker? Packaging: How will I make the overall presentation of my product/service eye- catching or appealing to my customers? Positioning: What will make my customer become loyal in patronizing my product/service?

B)how e-marketing has shifted control from the to the customer. company C)What is the pricing and distribution strategy used by eBay.com?

The mraketing head of your company has called for an urgent meeting and the agenda is to decide are how & where to make available good for customers? which of the following elements of marketing Mix is in question here    Options Are : promotion product distribution

Locate three different types of websites that cater to markets discussed in this chapter. How do these differ from sites like eBay or Overstock.com? How are they similar? B2C models like Groupon and LivingSocial are being adopted by B2B companies. Examples include Bizy Deal; take a look at their site and identify the types of offerings that seem prevalent. What characteristics of the product or service would make such a model right for a B2B company?

Please assist in writing an executive summary for Engie SA. A company in South Africa. Clearly state the main elements of the marketing plan.  15 years + presence in RSA First and largest IPP in RSA with more than 1,6 GW in operation 300+ professionals Developed, built and operate the first H2 plant in Africa at Mogalakwena mine Founding member of the Hydrogen valley initiative with Anglo American and the Department of Science and Technology. Operational and Safety excellence across all sites. Growth Market for ENGIE  Currently ENGIE adopts a decentralized model for its operations. Each asset has an SPV and an O&M company. Each with its own employees. The COO: ENGIE South Africa has oversight.

Answer all, be very detailed please Netflix 4P’s (product, place, pricing, promotion) of marketing mix strengths and weaknesses (not the company but their 4PS!!) Amazon Prime Videos 4P’s (product, place, pricing, promotion) of marketing mix strengths and weaknesses (not the company but their 4PS!!)

Select a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?

Example of a company which uses B2B: Business to Business. Describe the firm and why it is an example of the particular business model.

With social media becoming increasingly important and fewer people are watching traditional commercials on television, what does Procter and Gamble need to do to maintain its strong brand images? Can online or digital marketing be helpful? If so, how will they promote in social medias or online and digital platforms? Is there also other marketing strategy choice to maintain their brand images with the increasing number of consumers being more exposed to online platforms? Please elaborate answer.

Do a search on "Best Websites" and "Worst Websites" or something similar Find two examples, one good and one bad, of web design and marketing targeted to a specific customer set. The best comparisons are when both companies are in the same business. Compare and contrast the two sites by describing the pros and cons of each website in a side by side table format. Tell us what you think is well done for your "good" site and what you would do differently to increase customer attraction to the "bad" site. Provide at least 1 reference from the text book and at least 2 other sources that support your analysis. Provide the URL for the sites you analyzed. Visit the sites analyzed by at least two other classmates and provide a discussion response to their analysis, either in support or disagreement of their analysis. Your response should enhance the discussion by contributing new thoughts.

Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advice

Divide the following list of topics among you, team and ask each person to be responsible for developing a set of questions to ask duting the intervievv to learn about the company's p,ogram: • What customer segments the company targets. • How it determines customer needs and wants. • What products it offers, including features, benefits, and goals for custome, satisfaction. • What it's pricing strategies are. • How it uses inte,active content to engage customers. • How it distributes products and whether it has encountered any problems. • How ii determines whether the needs and wants of customers are being met • Explain what marketers mean by the "societal mar- keting concept• and ·sustainability' and ask if these are areas of concern to the organization. If so, how do they address them in their organization's actillities? If no1. ask if they have any plans to move in this direction in the future and, if so, how

You are advising an established consumer technology business with aspirations to grow across the Asia-Pacific region. After conducting a comprehensive trial of a new marketing campaign for your Al-driven espresso machines in key markets your uplift model analysis suggests that your current client base falls into the following categories:lost causes: 67% sleeping dogs: 17% persuadable: 14% sure thing: 2%Answer the following: 1. Explain the impact of each category 2. What you would recommend to the account manager based on these numbers?

This is the basic Marketing Plan in Business please relate to Tourism Destination. • Define your target audience: Determine who your ideal customer is by analyzing demographic information such as age, gender, income, and location. • Conduct market research: Conduct research on your industry, competitors, and market trends. This will help you identify opportunities and challenges and determine how to position your brand. • Set goals and objectives: Determine what you want to achieve with your marketing plan, such as increasing sales or building brand awareness. • Develop a unique value proposition: Develop a clear and compelling message that differentiates your brand from competitors and resonates with your target audience. Determine your marketing mix: Decide which marketing channels and tactics will best reach your target audience, such as social media, email marketing, or advertising. • Create a budget: Determine how much you are willing to spend on marketing and allocate resources…

Business: Coffee shop - Focus on how will meet the needs of your target market especially in this time of this COVID-19 pandemic. In your chosen product/service give 3 reasons why you are proposing these products or services. Product/service: COFFEE 3 Reason of choosing the product/service:1.2.3.

Example of a company which uses B2C: Business to Customer. Describe the firm and why it is an example of the particular business model.

Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

How does variable data printing (VDP) enhance personalization in marketing materials, and what industries benefit from VDP capabilities?

Why is Adverstising important in Marketing?(please do not copy answers from the internet, thanks.)