Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
expand_more
expand_more
format_list_bulleted
Videos
Textbook Question
Chapter 7.3, Problem 3P
Pricing Decisions at Madison
The Madison Company manufactures and retails a certain product. The company wants to determine the price that maximizes its profit from this product. The unit cost of producing and marketing the product is $50. Madison will certainly charge at least $50 for the product to ensure that it makes some profit. However, there is a very competitive market for this product, so that Madison’s demand falls sharply when it increases its price. How should the company proceed?2
In the pricing model in Example 7.1 with the constant elasticity demand function, the assumption is that all units demanded are sold. Suppose the company has the capacity to produce only 200 units. If demand is less than capacity, all of demand is sold. If demand is greater than or equal to capacity, only 200 units are sold. Use Solver to find the optimal price and the corresponding profit. Then use SolverTable to see how sensitive these answers are to the production capacity, letting it vary from 170 to 230 in increments of 10. Discuss your findings relative to the original solution in Example 7.1. In other words, what is the effect of capacity on the optimal price and profit?
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
A firm wants to stop its sales agents from pricing too aggressively to make sales by requiring the agent to obtain a marketing manager’s permission to reduce price below a specific threshold. This solution would only work if
a) The marketing manager has no information about the matter at hand
b) The marketing manager can only get all the information on the case from the sales agent
c) Enough unbiased information is transferred to the manager to prevent an unprofitable price reduction
d) All of the above
Please clearly explain your answer
Power
O Exponential
Logarithmic
O Polynomial
QUESTION 9
If you try different startinng values for the changing cells and obtain different solutions:
you can be confident there is no solution
you can keep the best solution you have found and hope that it is indeed optimal
O there must be a mistake in your objective function
O there must be a mistake in one of your constraints
QUESTION 10
In pricing models (i.e., Example 7.1), elasticity of demand is an input with specifies the:
sensitivity of price to changes in demand
O sensitivity of demand to changes in price
range of demand
lovol
A price skimming strategy is most often used for a new product when:
Question 43 options:
a)
its supply is greater than its demand.
b)
competition in the market is abundant.
c)
customers are unwilling to spend a large amount of money on the product.
d)
the product is perceived by the target market as having unique advantages.
Chapter 7 Solutions
Practical Management Science
Ch. 7.3 - Prob. 1PCh. 7.3 - Prob. 2PCh. 7.3 - Pricing Decisions at Madison The Madison Company...Ch. 7.3 - Prob. 4PCh. 7.3 - Prob. 5PCh. 7.3 - Prob. 6PCh. 7.3 - Prob. 7PCh. 7.3 - Prob. 8PCh. 7.3 - Prob. 9PCh. 7.3 - Prob. 10P
Ch. 7.3 - Prob. 11PCh. 7.3 - Prob. 12PCh. 7.3 - Prob. 13PCh. 7.3 - PRICING SUITS AT SULLIVANS Sullivans is a retailer...Ch. 7.3 - Prob. 15PCh. 7.4 - Prob. 16PCh. 7.4 - Prob. 17PCh. 7.4 - Prob. 18PCh. 7.4 - Prob. 19PCh. 7.4 - Prob. 20PCh. 7.4 - Prob. 21PCh. 7.4 - Prob. 22PCh. 7.4 - Prob. 23PCh. 7.5 - Prob. 24PCh. 7.5 - Prob. 25PCh. 7.5 - Prob. 26PCh. 7.5 - Prob. 27PCh. 7.6 - Prob. 28PCh. 7.6 - Prob. 29PCh. 7.6 - Prob. 30PCh. 7.6 - Prob. 31PCh. 7.6 - Prob. 32PCh. 7.6 - Prob. 33PCh. 7.6 - The method for rating teams in Example 7.8 is...Ch. 7.7 - Prob. 35PCh. 7.7 - Prob. 36PCh. 7.7 - Prob. 37PCh. 7.7 - The stocks in Example 7.9 are all positively...Ch. 7.7 - Prob. 39PCh. 7.7 - Prob. 40PCh. 7.7 - Prob. 41PCh. 7.7 - Prob. 42PCh. 7.8 - Given the data in the file Stock Beta.xlsx,...Ch. 7.8 - Prob. 44PCh. 7 - Prob. 45PCh. 7 - Prob. 46PCh. 7 - Another way to derive a demand function is to...Ch. 7 - Prob. 48PCh. 7 - If a monopolist produces q units, she can charge...Ch. 7 - Prob. 50PCh. 7 - Prob. 51PCh. 7 - Prob. 52PCh. 7 - Prob. 53PCh. 7 - Prob. 54PCh. 7 - Prob. 55PCh. 7 - Prob. 56PCh. 7 - A beer company has divided Bloomington into two...Ch. 7 - Prob. 58PCh. 7 - Prob. 59PCh. 7 - Prob. 60PCh. 7 - Prob. 61PCh. 7 - Prob. 62PCh. 7 - Prob. 63PCh. 7 - You have 50,000 to invest in three stocks. Let Ri...Ch. 7 - Prob. 65PCh. 7 - Prob. 66PCh. 7 - Prob. 67PCh. 7 - Prob. 68PCh. 7 - Prob. 69PCh. 7 - Prob. 70PCh. 7 - Based on Grossman and Hart (1983). A salesperson...Ch. 7 - Prob. 73PCh. 7 - Prob. 74PCh. 7 - Prob. 75PCh. 7 - Prob. 76PCh. 7 - Prob. 77PCh. 7 - Prob. 78PCh. 7 - Prob. 79PCh. 7 - Prob. 80PCh. 7 - Prob. 81PCh. 7 - Prob. 82PCh. 7 - Prob. 83PCh. 7 - Prob. 84PCh. 7 - Prob. 85PCh. 7 - Prob. 86PCh. 7 - Prob. 1.1CCh. 7 - Prob. 1.2CCh. 7 - Prob. 1.3CCh. 7 - Prob. 1.4C
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Similar questions
- The management of a firm wants to increase their firm’s market share by 50% within the next three years. To accomplish this goal, they determined a competitive pricing strategy. Name of the management function: Reason:arrow_forwardLegal and Ethical Issues on Pricing Policies & Practices Instruction:1. Select a current legal and ethical issue on the company's pricing policies and practices. 2. Identify the source or online link of the aforementioned article. (Article should be within 2015-2022) 3. Identify the problem. 4. Give two solutions of the problem. 5. Determine the PROs and CONs of each of the solution. 6. Select the best solution. Discuss briefly.arrow_forwardHow might imperfect information impact price? Group of answer choices Buyers cannot distinguish which goods have a higher quality and might be less likely to pay higher prices for that good. Because buyers cannot determine the true quality of a product, they might tend to bid up the prices. Because they might not be able to present all the information about a product, sullers might temporarily lower the price to make potential buyers think the product is of excellent quality. Imperfect information might tend to cause prices to be perfectly elastic.arrow_forward
- Price: What is the price for coca-cola What are some of the costs involved in making the product of coca cola How does the competition affect price (what are they charging) of the coca colaarrow_forward5- Pricing that is adopted to influence the perception of the value of the product by comparing the actual price by the buyers is called ______________________. a. Item price removal b. Resale price maintenance c. Predatory pricing d. Deceptive reference pricearrow_forwardLegal and Ethical Issues on Pricing Policies & Practices 1.Select a current legal and ethical issue on the company’s pricing policies and practices. 2.Identify the source or online link of the aforementioned article. (Article should be within 2015-2022) 3.Identify the problem. 4.Give two (2) solutions to the problem. 5.Determine the PROs and CONs of each of the solution. 6.Select the best solution. Discuss briefly. Thank you in advance for your help!! :)arrow_forward
- D&R A3 3 - 2 Question 3. FRA Pricing, Valuation, Payoff, and Hedging Today is June 1. Sustainable Corporation has an obligation of $25 million coming due on August 1. The company is planning to borrow this amount on August 1 to fulfill its obligation, and plans to pay back the loan on December 1. The company’s borrowing rate is LIBOR + 125 basis points. The company’s bank presents it with the following LIBOR term structure: # days LIBOR 30 0.90% 60 1.00% 90 1.05% 120 1.10% 150 1.15% 180 1.18% 210 1.20% 240 1.21% For the calculation of interest, the bank assumes 30 days in a month, and 360 days in a year. Ms. Devro, the VP Finance of Sustainable, is worried that LIBOR will increase between June and August, thus increasing the company’s borrowing cost. She advises that the company enters into a forward rate agreement (FRA) with its bank to hedge its interest rate risk. She has asked you, the treasurer of the company, to…arrow_forwardQ4) You are the transportation manager of a manufacturing company producing construction materials and equipment in the UAE. Two main products that your company produces are pumps for concrete, which weigh 25 kg and sell for $1000 each, and isolation bricks, which weigh 0.5 kg and sell for $10 each. Although the isolation bricks are light, they require too much space. Your main customers of both products are located in Europe. To serve your customers in that region, you own and manage a big distribution center (DC in France. Your production plant in the UAE and the DC in France are strategically located with easy access to an airport, harbor, train station and main highways. You are preparing a report to the upper management about the transportation possibilities for these products to your DC in France. Discuss 3 possible transportation modes that you think are convenient to transport these products from your plant to your DC in France. Discuss the general advantages and disadvantages…arrow_forwardQ4) You are the transportation manager of a manufacturing company producing construction materials and equipment in the UAE. Two main products that your company produces are pumps for concrete, which weigh 25 kg and sell for $1000 each, and isolation bricks, which weigh 0.5 kg and sell for $10 each. Although the isolation bricks are light, they require too much space. Your main customers of both products are located in Europe. To serve your customers in that region, you own and manage a big distribution center (DC in France. Your production plant in the UAE and the DC in France are strategically located with easy access to an airport, harbor, train station and main highways. You are preparing a report to the upper management about the transportation possibilities for these products to your DC in France. Discuss the effect of shipment frequency on transportation cost. What strategies can your company use to lower the shipment frequency? Also discuss the effect of these strategies on…arrow_forward
- Market position (18) Choose an option True or Falsearrow_forward18 A company seeking price-skimming strategy tends to set high prices to earn more revenues and they seek to sell larger number of products to have larger market share. Select one: a. False b. Truearrow_forward3. As the marketer of your own professional services, you are responsible for price setting. Thus, it is necessary that you think about your pricing policy. a. Describe how a business professional might implement the following pricing policies in the pricing of his or her services: negotiated price policy and fixed price policy. b. Give and justify your views as to which of these pricing policies would be more appropriate in an individual's professional services pricing.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,
Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage Learning
Production and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Operations Management
Operations Management
ISBN:9781259667473
Author:William J Stevenson
Publisher:McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi...
Operations Management
ISBN:9781259666100
Author:F. Robert Jacobs, Richard B Chase
Publisher:McGraw-Hill Education
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Production and Operations Analysis, Seventh Editi...
Operations Management
ISBN:9781478623069
Author:Steven Nahmias, Tava Lennon Olsen
Publisher:Waveland Press, Inc.
Forecasting 2: Forecasting Types & Qualitative methods; Author: Adapala Academy & IES GS for Exams;https://www.youtube.com/watch?v=npWni9K6Z_g;License: Standard YouTube License, CC-BY
Introduction to Forecasting - with Examples; Author: Dr. Bharatendra Rai;https://www.youtube.com/watch?v=98K7AG32qv8;License: Standard Youtube License