Geodemographic segmentation, find the firm that utilizes this segmentation and the reason for using it. Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfil the expectations of consumers.

Question

Market can be segmented at different levels. Briefly describe each and explain the benefit associated with segmenting the market at each of the four levels.

Answer 1

Question

Chapter 6, Problem 9DRQ

Summary Introduction

To discuss: Geodemographic segmentation, find the firm that utilizes this segmentation and the reason for using it.

Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfil the expectations of consumers.

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