Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Question
Chapter 5, Problem 1DQ
Summary Introduction
To explain: If Company DP focuses on accounting, economic perspective or shareholder while describing its competitive advantage.
Expert Solution & Answer
Explanation of Solution
The website of Company DP mostly displays data regarding the economic value creation for itself and for their customers. The different products offered by the company are displayed on the website. The website explains about the reconfiguration of the hand-tossed pizza.
The reconfiguration of this brand of pizza drives economic value and provides a profit for the firm and surplus for the customer. The website also explains the ways it has revolutionized the pizza business. Company DP is the first and only firm that allows the firm to monitor the making of the pizza with the help of a pizza tracker. This pizza tracker is another instance where the firm increases its competitive advantage by creating economic value.
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