The reason why personal selling is important to an IMC strategy. Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Question

Want to see the full answer?

Answer 1

Question

Chapter 19.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Why is sponsorship such an important part of a firm’s IMC?

This chapter discusses that at the heart of every business endeavor is an exchange between buyer and seller. How does this relate to TripAdvisor’s business?

How does Xerox create customer value through its personal selling process?

Answer 2

Question

Chapter 19.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 19.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 19.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 19.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 6

Chapter 19.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 7

Chapter 19.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 8

Expert Solution & Answer

Answer 9

Expert Solution & Answer

Answer 10

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 11

Ch. 19.2 - Prob. 1PC Ch. 19.2 - Prob. 2PC Ch. 19.3 - Prob. 1PC Ch. 19.3 - Prob. 2PC Ch. 19.4 - Prob. 1PC

Solution Summary: The author explains why personal selling is important to an integrated marketing strategy (IMC) strategy because it measures the effectiveness of the advertisement message on the customer’s mind.

Want to see the full answer?

Chapter 19 Solutions