Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Chapter 18, Problem 18.13AC
Summary Introduction
Case summary:
The hot industry in the recent days are bottled water which fetches sales of $11.8 billion in Country U. There are various competitors in the field like Company N, Company P and Company S.
Company N is the top most company with sales of $1.18 billion and additional brands fetches $1.6 billion to the overall profit of $3 billion which planned to use this opportunity and manufactured a new brand called Brand R especially for rich women. It includes electrolytes and it is more than the hydration. If Brand R gains just 3% of market share then it will top the 10 selling brands.
Characters in the case:
- Company N
- Country U
- Company S
- Company P
To determine: The Company N’s pure life and the overall market share of Company N in the industry.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Discuss the external analysis of Amazon related to how the company is using Blue Ocean Strategy during covid -19.
Amazon is an online discount retailer that has successfully entered other businesses, such as electronic devices with the Kindle, Kindle Fire, and Echo as well Amazon Web Services. Read what you can about Amazon’s entry into these new businesses, and try to explain:
why you think they chose to compete in those markets,
their unique value is in those markets—why they win with customers;
what resources and capabilities they possess that enable them to succeed in the new markets; and what new capabilities they need to develop; and
what makes it hard for competitors to imitate their offerings.
Recently, the Global Games Market Report was released to explore the market trends shaping and driving
the landscape of the game, and further zoom in on the latest developments per segment and region for the
upcoming year and beyond.
The report indicates that the way consumers engage with and through games is constantly changing that
leads to entirely new segments of game enthusiasts. There are now more than 2.5 billion gamers across
the world. Combined, they would spend $152.1 billion on games in 2019, representing an increase of
+9.6% year on year.
According to the newest report, the U.S. has overtaken China as the world's largest gaming market by
revenues. Overall, the U.S. games market would generate $36.9 billion in 2019, predominantly driven by
its +13.9% growth in console game revenues. Among top 10 video game publishers by game revenues,
major US companies are Sony, Apple, Microsoft, Nintendo, Google, Activision Publishing (AP), and
Electronic Arts (EA).
Video games are played…
Knowledge Booster
Similar questions
- HKSAR has recently announced lifting most of the restrictions on arrivals from overseas. Imagine you were hired by Hong Kong Tourism Board (HKTB) as a marketing intern, you are tasked to recommend HKTB to come up with TWO marketing recommendations to attract overseas visitors to Hong Kong to spend their summer holiday. Apply relevant consumer behavior concepts/theories to support your recommendations and illustrate your understanding of these topics.arrow_forwardWhen Nike segments the market for athletic shoes, what types of variables is it using? Why are these variables appropriate?arrow_forwardBackground: Since the arrival of Covid-19 many persons have lost their jobs, schools have closed halting children’s access toschool-provided meals and generally citizens are facing unprecedented economic hardship. With these factorsin mind, Kellogg’s has decided to launch a Breakfast Club campaign in your country, in collaboration with schoolsand community centres, to provide breakfast for those in need, especially children who may have yet to returnto in-person classes at school. “Breakfast clubs provide a healthy meal at the start of the day in a safe and friendly environment. Kellogg’s haslong supported breakfast clubs and so planned a multi-platform approach to communicate key messages aboutthe importance of breakfast and breakfast clubs to various audiences.”A case study entitled Devising a Communications Plan – Kellogg’s examines how Kellogg’s devised a plan tocommunicate the importance of breakfast to various target audiences through a multi-platform campaign. Thiswas in…arrow_forward
- One way to maintain exclusivity for a brand is to raise its price. That’s what luxury fashion and leather goods maker of Louis Vuitton did. The company does not want the brand to become overexposed and too common, so it raised prices 10 percent and is slowing its expansion in China. The Louis Vuitton brand is the largest contributor to the company’s $13.3 billion revenue from its fashion and leather division, accounting for $8 billion of those sales. It might seem counterintuitive to want to encourage fewer customers to purchase a company’s products, but when price increases, so do the product’s contribution margins, making each sale more profitable. Thus, sales can drop and the company can still maintain the same profitability as before the price hike. If the company’s original contribution margin was 40 percent, calculate the new contribution margin if price is increased 10 percent. Refer to Appendix 2,Marketing by the Numbers, paying attention to endnote 6 on the price change…arrow_forwardExplain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.arrow_forwardNestle Water Multinational Company has just hired you to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in Punjab, Pakistan. The company desires to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. To do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of what you perceive to be a marketing network for Nestle Water?arrow_forward
- In this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing mix. To practice this concept, select your favorite vacation spot. Select 2 Ps from the 8 Ps marketing mix. For each, identify and briefly describe one marketing strategy idea that would support a marketing campaign for your favorite vacation spot. Brainstorm 1 to 2 ways you can promote customer loyalty and encourage tourists to return.arrow_forward"Amazon.com is one of the largest retailers in the U.S. – even though it is almost entirely online. Many big brands and big retailers are feeling the heat from Amazon's competitive push into almost every product category. Store closures and bankruptcies in the retail industry have been at or near record highs in the last couple of years. As Amazon gets bigger and bigger, some fear it will gobble up market share and make it difficult for traditional retailers to compete." Imagine that the retail industry has hired you to provide analysis and strategic recommendations for surviving this aggressive competition from Amazon. What are Amazon's advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.? What advantages do these traditional, physical retailers have over Amazon?arrow_forward"Amazon.com is one of the largest retailers in the U.S. – even though it is almost entirely online. Many big brands and big retailers are feeling the heat from Amazon's competitive push into almost every product category. Store closures and bankruptcies in the retail industry have been at or near record highs in the last couple of years. As Amazon gets bigger and bigger, some fear it will gobble up market share and make it difficult for traditional retailers to compete." Imagine that the retail industry has hired you to provide analysis and strategic recommendations for surviving this aggressive competition from Amazon.Answer this content addressing the following questions: What are three to five detailed strategic suggestions you have for the traditional, physical retailers so they can stop the loss of market share and revenue caused by online retailers like Amazon? Thoroughly explain your suggestions and include references if you research or include any facts in your assignment.arrow_forward
- "Amazon.com is one of the largest retailers in the U.S. – even though it is almost entirely online. Many big brands and big retailers are feeling the heat from Amazon's competitive push into almost every product category. Store closures and bankruptcies in the retail industry have been at or near record highs in the last couple of years. As Amazon gets bigger and bigger, some fear it will gobble up market share and make it difficult for traditional retailers to compete." Imagine that the retail industry has hired you to provide analysis and strategic recommendations for surviving this aggressive competition from Amazon. What are Amazon's advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.? What advantages do these traditional, physical retailers have over Amazon? What are three to five detailed strategic suggestions YOU have for the traditional, physical retailers so they can stop the loss of market share and revenue caused…arrow_forwardYou have just been hired by Nestle Water Multinational Company to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in the Punjab Pakistan. The company’s desire is to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. In order to do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of a what you perceive to be a marketing network for Nestle Water?arrow_forwardKeeya group of industries is a biscuit making company that is expanding by increasing its products visibility. The company has hired a Marketing Manager who will be primarily responsible to help Keeya market on various online and off line platforms and improve its brand name. You have been assigned the responsibility to identify the important knowledge, skills and abilities that this marketing manager should have. Explain which level of TNA would be suitable in the current situation and how would you go about doing it.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
