Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 17.2, Problem 17.2LO
Summary Introduction

To discuss: On the promotional mix and the individuality of every component.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

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Students have asked these similar questions
Describe the FIVE (5) components or elements of the promotional mix. Illustrate with examples.
List the factors affecting the Promotional Mix?
Explain each of the elements of the promotional mix.
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