Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16.1, Problem 16.1LO
Summary Introduction

To discuss: The retailers in terms of utility.

Introduction:

An individual or business who sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

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Students have asked these similar questions
1.  According to the authors, what are the Three (3) advantages of :  Internet retailing    Catalog retailing
Discuss various factors affecting the location of a retail outlet of any retail chain.
Describe Internet-based retailers.
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