Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 14, Problem 3PPT
Summary Introduction

To discuss: Whether the online or brick and mortar consistently offers the best price or not as compared to the local stores

Introduction: Brick and mortar stores are the traditional stores that have physical presence. It is different from online store which does not have any physical presence.

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Shopbots are online sites for finding the best prices on goods you need. No shopbot searches the entire internet, so its a good idea to use more than one to get the best deals. Furthermore, not all shopbots quote shipping and handling costs. Imagine you want to buy a new headset and are considering investing in Beats. Go online to find reviews and prices. Here are some shopbots to try: MySimon.com, PriceGrabber.com, PriceSCAN.com and YahooShopping.com Which of the shopbots offers the most information? How helpful are the consumer reviews? The product descriptions? Which shopbot is easiest to use? The hardest? Why? Write down some of the prices you find online and then go to a local store, such as Walmart or Target, and compare prices. Does either source (online or brick-and-mortar) consistently offer the best price? Compare shopping online to shopping in stores. What are the advantages and disadvantages of each? Which has the best total product offer?
There are many information sources on selling careers and career opportunities on the Internet. Two examples include Monster.com and CareerBuilder.com. Search the Internet for information on selling careers. Use your search engine to find career information on a pharmaceutical representative, Car salesperson, a field sales engineer, and a retail salesperson. Please outline the required skills for each of the category. Out of those, which one you think will be best suitable for you? Why?
Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.
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