Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 1.1, Problem 1LO
Summary Introduction
To discuss: The way marketing creates the value through 4 types of utility.
Utility refers to the power of services or goods which satisfies the wants and needs of the customers.
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Why is utility such an important feature of marketing?
"What is the significance of customer service in the context of marketing, and how does it contribute to the overall success of a business?"
Explain the different stages of marketing process needed to create value for customers?
Chapter 1 Solutions
Contemporary Marketing
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