Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 1.1, Problem 1LO
Summary Introduction

To discuss: The way marketing creates the value through 4 types of utility.

Utility refers to the power of services or goods which satisfies the wants and needs of the customers.

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