Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 1, Problem 6CTE
Summary Introduction
To discuss: The importance for a firm to establish high ethical standards for sustainability and the role marketers play in implementing these standards.
Introduction: Consumer orientation is a business policy in the lean plan of action that requires the executives and employees of an organization to concentrate on the fluctuating needs and requirement of its consumers.
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What is environmental sustainability and why has it grown in importance for marketers?
Why is it important for a firm to establish high ethical standards for sustainability? What role do you think marketers playin implementing these standards?
What should the firm do if customers want to purchase a product that is not only bad for them (tobacco, alcohol, or fast food) but is also bad for the society (higher health-care costs)? What will be the impact on the stakeholders?
Chapter 1 Solutions
Contemporary Marketing (MindTap Course List)
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Similar questions
- How can marketers stay up to date with changing ethical and social responsibility standards, and ensure that their practices are up to date?arrow_forwardDescribe the sustainability principles marketers can use to operate in a responsible and ethical manner? What is environmental sustainability? How should companies gauge their progress toward achieving it?arrow_forwardList 3 steps you can take to be a more conscious consumer and citizen of the planet, and how each of these steps can help mitigate climate change/pollution.arrow_forward
- What should the firm do if customers want to purchase a product that is not only bad for them but is also bad for the society? How does this impact stakeholders?arrow_forwardWhat are the ethical considerations and challenges that managers face when making decisions about sustainability and corporate social responsibility within their organizations?arrow_forwardHow does sustainability relate to ethical decision making and social responsibility?arrow_forward
- What is consumerism, and how is it good for sustainability?arrow_forwardYour philosophy on ethics in marketing, corporate social responsibility and sustainability; and an explanation of how you would apply this in your future career in marketing.arrow_forwardDiscuss what is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability?arrow_forward
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