Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 1, Problem 1.2DQ
Summary Introduction
To discuss: The marketing concept differs from the marketing management orientation.
Introduction:
Marketing management orientation is the concept where the management frames the strategy to develop target customers and to have a good customer relationship.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Discuss the four marketing management functions.(AACSB: Written and Oral Communication)
Define marketing and outline the steps in the marketing process. (AACSB: Written and Oral Communication)
Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers. (AACSB: Written and Oral Communication)
Chapter 1 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is marketing myopia, and how can it be avoided? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardExplain the roles of market segmentation, market targeting,differentiation, and positioning in implementing aneffective marketing strategy. (AACSB: Written and OralCommunication)arrow_forwardWhen implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn’t the focus of marketing be to acquire as many customers as possible? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- Marketers are increasingly held accountable for demonstrating marketingsuccess. Research the various marketing metrics, in addition to those described in the chapter and Appendix 3, used by marketers to measure marketing performance. Write a brief report of your findings. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardHow does the market structure and demand facedby business marketers differ from that faced byconsumer marketers? (AACSB: Written and OralCommunication)arrow_forwardDiscuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them. (AACSB: Written and Oral Communication)arrow_forward
- How can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardCritics claim that certain marketing practices hurt consumers. Discuss the bases for this claim and how marketers refute them. (AACSB: Written and Oral Communication)arrow_forwardHow should marketers respond to the changing environment?(AACSB: Written and Oral Communication)arrow_forward
- How do marketers use local marketing and individualmarketing? Do these terms mean the same thing?(AACSB: Written and Oral Communication; ReflectiveThinking)arrow_forwardWhat is demography, and why is it so important for marketers? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardShould marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning