Concept explainers
Campaign Management
A politician is trying to win election to the city council, and as his campaign manager, you need to decide how to promote the candidate. There are three ways you can do so: You can send glossy, full-color pamphlets to registered voters of the city; you can run a commercial during the television news on a local cable network; and/or you can buy a full page ad in the newspaper.
Two hundred fifty thousand voters live in the city, and
You also know that the television commercial would cost
Suppose that the success of the candidate depends on your campaign reaching at least
If you need help devising a method of solution for this problem, try answering the following questions first.
Complete the following chart by indicating the number of voters each promotional option reached, the total cost, and the cost per voter reached.
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Mathematical Applications for the Management, Life, and Social Sciences
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