Your client (SuperSpool) imports hand-spun wool yarns from Australia and New Zealand. They have very little market share as they just started their business in the summer of 2021. Their biggest competitor is ClassicYarn. They want to increase awareness of their great products with the goal of gaining market share in the U.S. To help develop your agency's recommendations, you want to execute a survey of people who design knitting and crocheting patterns for customized clothing using specialty yarns. Which of the following questions is probably the BEST to use? A)Do you prefer hand spun yarns and American made products? B) Yes or No: Do you think ClassicYarn is a socially responsible company? C) On a scale of one to five with five meaning you strongly agree and one meaning you strongly disagree, how important is it that yarns you buy are made in the U.S.A.? D) Given current supply chain issues, knowing ClassicYarn uses only fibers made in the U.S.A., would you agree its products are more desirable when compared to SuperSpool? E)All of the above are reasonable survey questions.
Your client (SuperSpool) imports hand-spun wool yarns from Australia and New Zealand. They have very little market share as they just started their business in the summer of 2021. Their biggest competitor is ClassicYarn. They want to increase awareness of their great products with the goal of gaining market share in the U.S. To help develop your agency's recommendations, you want to execute a survey of people who design knitting and crocheting patterns for customized clothing using specialty yarns. Which of the following questions is probably the BEST to use?
A)Do you prefer hand spun yarns and American made products?
B) Yes or No: Do you think ClassicYarn is a socially responsible company?
C) On a scale of one to five with five meaning you strongly agree and one meaning you strongly disagree, how important is it that yarns you buy are made in the U.S.A.?
D) Given current supply chain issues, knowing ClassicYarn uses only fibers made in the U.S.A., would you agree its products are more desirable when compared to SuperSpool?
E)All of the above are reasonable survey questions.
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