Assume that you are a national sales manager. You will be opening a new branch for which you intend to promote one of the existing salespersons as a branch sales manager. What would be the criteria you look for in selecting a person for the position of branch sales manager? What kind of changes will take place in the position of the salesperson’s role due to the promotion?

Assume that you are a national sales manager. You will be opening a new branch for which you intend to promote one of the existing salespersons as a branch sales manager. What would be the criteria you look for in selecting a person for the position of branch sales manager? What kind of changes will take place in the position of the salesperson’s role due to the promotion?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 12DRQ

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