You will find the listing for the 100 Best Corporate Citizens at the website for Corporate Responsibility magazine (http://thecro.com). Review the current list of companies and pay close attention to those marked with a “yellow card” caution and a “red card” caution. These are companies that have either been removed from the list due to unethical behavior or have been warned that some of their actions border on unethical. Select one of the flagged companies and explain what they can do to improve their CSR profile.
You will find the listing for the 100 Best Corporate Citizens at the website for Corporate Responsibility magazine (http://thecro.com). Review the current list of companies and pay close attention to those marked with a “yellow card” caution and a “red card” caution. These are companies that have either been removed from the list due to unethical behavior or have been warned that some of their actions border on unethical. Select one of the flagged companies and explain what they can do to improve their CSR profile.
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
Problem 1SC
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You will find the listing for the 100 Best Corporate Citizens at the website for Corporate Responsibility magazine (http://thecro.com). Review the current list of companies and pay close attention to those marked with a “yellow card” caution and a “red card” caution. These are companies that have either been removed from the list due to unethical behavior or have been warned that some of their actions border on unethical. Select one of the flagged companies and explain what they can do to improve their CSR profile.
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