You have conducted a zone of tolerance analysis for your local pizzarestaurant. You find that the lengths of the reliability andresponsiveness boxes are much greater than those of the other threeservice quality dimensions. You also find that the restaurant ispositioned above the zone box on reliability but below the box onresponsiveness. What should you tell the manager to do?

You have conducted a zone of tolerance analysis for your local pizzarestaurant. You find that the lengths of the reliability andresponsiveness boxes are much greater than those of the other threeservice quality dimensions. You also find that the restaurant ispositioned above the zone box on reliability but below the box onresponsiveness. What should you tell the manager to do?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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