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1. Why is the decision whether to create or not to create a brand is important for a company?
2. Why is selecting a name so important to branding and success of the product?
3. What is the importance of packaging design for the product?
4. If you were a product manager, how will you improve your product branding name?
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- 4. Why is it important for a company to build its brands? 5. What must a company consider in choosing brand elements?List ten (10) of you favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand?Assume that you are working as a brand manager in a company. Your company is going to create a new product and senior management expects from you to create new brand for this new product. “How do you “brand” the product?” and “What makes the brand strong?”. Please answer these two questions by taking challenges and opportunities for the brands nowadays into account.
- 1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not? 2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products Describe your product idea in detail. What is it? How is it eaten? What ingredients would your idea contain? Why do you think it would be popular?What product do you want to produce as a product manager? What are the product’s benefits? What are the key features that supports the benefits? What does the brand represent to your customer?1.What made the Body Shop a strong brand in the market 2.Why did the Body Shop brand fail in the market? 3.Suggest possible ways of restoring the brand to its original position.
- How does a brand name add value to a product?Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. (a) Critically analyze and discuss the benefits and pitfalls of branding. Use real-life examples to support and illustrate any arguments you make. (b) Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use any two (2) organizations and their respective brands to support your argument.What do you see as the future of branding? How will the roles of brands change? What different strategies might emerge for building, measuring, and managing brand equity in the coming years? What do you see as the biggest challenges?
- Why is selecting a name so important to branding and success of the product?5) During the introduction stage of the product life cycle, a business is most likely to have? a) Low production costs b) High profits c) Low revenues d) Low R and D costsSome marketers believe that product performance is the be all and end all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. So in this opinion what do you think is suitable a product functionality is the key to brand success or product design is the key to brand success.