A company that sells and services car music systems has surveyed residents of the local area surrounding the store as a way to expand their business. They handed out cards at a busy intersection near the store over a two-weekend time period. After a month, they have received 200 responses out of 950 they distributed. The results of this survey will likely be ineffective because a handing out postcards is not a legitimate survey method handing out postcards is not a legitimate survey method b the sample of people may not be the store’s appropriate target the sample of people may not be the store’s appropriate target c not enough people responded not enough people responded D participants did not get a reward for responding
A company that sells and services car music systems has surveyed residents of the local area surrounding the store as a way to expand their business. They handed out cards at a busy intersection near the store over a two-weekend time period. After a month, they have received 200 responses out of 950 they distributed. The results of this survey will likely be ineffective because a handing out postcards is not a legitimate survey method handing out postcards is not a legitimate survey method b the sample of people may not be the store’s appropriate target the sample of people may not be the store’s appropriate target c not enough people responded not enough people responded D participants did not get a reward for responding
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...
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A company that sells and services car music systems has surveyed residents of the local area surrounding the store as a way to expand their business. They handed out cards at a busy intersection near the store over a two-weekend time period. After a month, they have received 200 responses out of 950 they distributed. The results of this survey will likely be ineffective because
a handing out postcards is not a legitimate survey method
handing out postcards is not a legitimate survey method
b the sample of people may not be the store’s appropriate target
the sample of people may not be the store’s appropriate target
c not enough people responded
not enough people responded
D participants did not get a reward for responding
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