Which of the following is not true regarding the marketing concept? A marketing concept puts the customer in the center of a firm's thinking in term- of both strategy and operations. In a marketing concept, there should be general managerial appreciation of the role of marketing intelligence in determining the needs and wants of customers. A marketing concept should encompass managerial awareness and appreciation of the consumer's role in the firm's existence. In a marketing concept it is not necessary for all areas of a firm to be customer oriented, but it is absolutely necessary for sales and marketing to be so. Companies that base their business on the marketing concept maintain a focus on delivering value to the customer in any profitable way they can.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is not true regarding the marketing concept?
A marketing concept puts the customer in the center of a firm's thinking in terms
of both strategy and operations.
In a marketing concept, there should be general managerial appreciation of the
role of marketing intelligence in determining the needs and wants of customers.
A marketing concept should encompass managerial awareness and appreciation
of the consumer's role in the firm's existence.
In a marketing concept it is not necessary for all areas of a firm to be customer
oriented, but it is absolutely necessary for sales and marketing to be so.
Companies that base their business on the marketing concept maintain a focus
on delivering value to the customer in any profitable way they can.
Transcribed Image Text:Which of the following is not true regarding the marketing concept? A marketing concept puts the customer in the center of a firm's thinking in terms of both strategy and operations. In a marketing concept, there should be general managerial appreciation of the role of marketing intelligence in determining the needs and wants of customers. A marketing concept should encompass managerial awareness and appreciation of the consumer's role in the firm's existence. In a marketing concept it is not necessary for all areas of a firm to be customer oriented, but it is absolutely necessary for sales and marketing to be so. Companies that base their business on the marketing concept maintain a focus on delivering value to the customer in any profitable way they can.
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