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| Which of the following is not a criterion that must be met when evaluating segment attractiveness? |
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- What is a Market Segment Theory?Focused or Concentrated as well as, Differentiated and Undifferentiated are not among the alternative market segmentation strategies. Select one: True FalseWhich of the following is a psychographic segmentation variable? Usage rate of a product Ethnicities Geodemographics Gender
- Develop a brief segment profile for Family focused consumer segmentsSamsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences? Multiple Choice demographic segmentation psychographic segmentation behavioral segmentation geographic segmentation socioeconomic segmentationMarketing targeting aims at: a) Evaluating various segments b) Comparing various segments c) Attractiveness of the segment d) Deciding the segment e) Only a & b