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- Select a conglomerate or group of companies such as Grace Kennedy or Lasco and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.You have been employed by Anantara Spa in Dubai to devise marketing plan to increase profitability and market share. Conduct a macro scan of the environment and introduce the brand to Dubai, UAE.Based on Estee Luders China styrategy, should they focus on premium brands or launch a massmarket brand?
- What are the main factors influencing an organization’s marketing environment? Using a framework of your choice, describe how trends in each of the main environments impacts on the current European market for airline flights. How could these insights into the marketing environment help to shape marketing strategy for Saudi Airline when developing this market?What are the current marketing strategy of samsung based on positioning,main competitors and competitive advantage11 BIU A a) Choose ONE of the three general strategies for selecting target markets: undifferentiated, concentrated, or multisegment marketing and select a product or product type, and then identify the potential advantages and disadvantages in using your chosen strategy to market that product or product type, in real examples MAR 11 étv MacBook Air !!! III lili hli
- 1. Using the Ansoff Matrix, assess the product and market strategies of your jollibee foods corporation give the following Market penetration- Product Development Market Development - DiversificationAs a result of Covid-19 pandemic, the use of sanitizers came to be one of the important conditional products for both business and individual customers however producers should maintain their state of production post Covid-19 via encouraging the use of sanitizers to different groups of customers. Based on your own choice, select one of your favorite brand sanitizers to analyze the following while citing examples: 1- The different new trends in segmenting and targeting that the firm marketers may use to increase its production to multiple groups via multiple segmentation and targeting bases 2- Your own creative ideas to use the various techniques of brand placement, retro branding and stealth marketing that the firm brand marketers may use to strengthen the brand positioning Cite any references you used both in text and at the end of your assessment in Harvard style referencing.describe how launching a new product into different nations with different economic, political, and cultural environments could affect the firm's marketing decisions. Please provide at least two specific considerations for the firm and a rationale. Please do not provide chat GPT response
- Identify the marketing orientation/concept/philosophy adopted by IKEA. Do you think this concept is applied by other companies globally?What are the marketing strategies that you can used of the event in traditional games such as chinese garter, sipa. Include Internal marketing act. and external marketing activities that will promote the event. Atleast 5 eachwhat are the main factors influincing an organization's marketing environment? using a framework of ypurchoice describe how trends in each of the main environments impacts on the current european market for airline flight . how could these insights into the marketing environment help to shape marketing strategy for saudi airline when developing this market?