Which of the following is an element of a firm's marketing mix? Group of answer choices Product attributes Employee management Customer service Population demographics
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Q: How do CRM analytics aid in predictive modeling for customer behaviors?
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Q: How do influencers or verified accounts impact the trajectory of a social networking crisis?
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Which of the following is an element of a firm's marketing mix?
Group of answer choices
Product attributes
Employee management
Customer service
Population demographics
Step by step
Solved in 3 steps
- Which of the following is a psychographic segmentation variable? Usage rate of a product Ethnicities Geodemographics GenderDoes the product or brand perform better than the alternatives on the key set of evaluative criteria used by this segment?Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Report on ANY FIVE (5) characteristics of behavioural segmentation.
- Who are the current customers/users? include information related to demographics psychographics buying behavior price sensitivity customer satisfaction and loyalty.Chapter 12 discusses the VALS psychographic segmentation scheme. Which of the VALS segmentsare most likely to subscribe to meal kit plans? Whichof the VALS segments is least likely to subscribe tomeal kit plans? Justify your responses.Kelvin analyzes customer desire and how they use products in his cosmetics store to better serve them by using which of the following? Select one: A. Behavioural segmentation B. Psychographic segmentation C. Geographic segmentation D. Demographic segmentation
- What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement? strategic fit cultural awareness organizational fit segment harmony growth potential2. What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?Compare Nonaspirational reference groups and Aspirational groups?
- Which of the following is not a criterion that must be met whenevaluating segment attractiveness?What is the best example of the influence of an associative reference group?2. Culture, reference group, and social class influences have been related to purchase and _______________ in terms of consumer behaviour a. Situational influences b. Consumption decision!