Which of the following approaches is best suited to a global market where there is need but not the needed purchasing power to buy either the existing or adapted product? A. Product-communication extension (dual extension) B. Product extension-communication adaptation C. Product-communication adaptation (dual adaptation) D. Product adaptation-communication extension E. Innovation

Which of the following approaches is best suited to a global market where there is need but not the needed purchasing power to buy either the existing or adapted product? A. Product-communication extension (dual extension) B. Product extension-communication adaptation C. Product-communication adaptation (dual adaptation) D. Product adaptation-communication extension E. Innovation

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)

14th Edition

ISBN:9781305506381

Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Chapter2: Fundamental Economic Concepts

Section: Chapter Questions

Problem 2E

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