In reaching global markets outside the United States (a) what are some criteria that Prince should use to select countries in which to market aggres- sively, (b) what three or four countries meet these criteria best, and (c) what are some marketing actions Prince might use to reach these markets?
In reaching global markets outside the United States (a) what are some criteria that Prince should use to select countries in which to market aggres- sively, (b) what three or four countries meet these criteria best, and (c) what are some marketing actions Prince might use to reach these markets?
Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section11.2: The Marketing Mix
Problem 1R
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In reaching global markets outside the United States (a) what are some criteria that Prince should use to select countries in which to market aggres- sively, (b) what three or four countries meet these criteria best, and (c) what are some marketing actions Prince might use to reach these markets?
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