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- Carrefour managers want to understand consumers' behavior with regard to browsing through shelves in the chewing gum category. They would like to know how many seconds each customer spends looking at the chewing gum shelves, which brands they look at and in what order they look at these brands. Which of the following research methods would be the most suitable to use here? O a. focus groups O b. observation OC. experimental research OD. projective techniquesMatch the following columns; Theory with its Application. Answer Theory - Application 6. Transtheoretical (Stages of Change) Model a. Promote awareness about the impor routine medical checkup. b. Breast cancer annual testing c. Encourage individuals to engage in physical activity 7. Motivational Interviewing Theory 8. Health Belief Model 9. Theory of Planned Behavior 10. Social Learning Theory 11. Cognitive-Behavioral Theory 12. Diffusion of Innovation Model d. Education about smoking adverse H effects. e. Promotion of drinking water and ea and vegetables f. Awareness about the importance of fiber diet. g. Counseling a teenager with anorexia5. Benjamin bought a used car and wants to change the seat covers. What is this an example of? Oinformation search Oproduct choice O problem recognition O evaluation of alternatives
- dentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.Elaborate and explain each of this context. 1. A good marketing team can help develop a positioning statement to helpreach as much or the target market as possible. The best start for any positioning analysis is gaining a thorough knowledge of a product or service's target market. This is the group of people or businesses that will best benefit from the use of the product/service.Discuss how technology including e-business and social media can enhance your marketing strategyRubric: Evaluation CriteriaCriteria Exemplary Proficient Developing Emerging Product or Service 30 Clearly and concisely describes product or service, Comprehensively discusses consumer or business need(s) for product, and accurately assesses where product fits in the Product Life Cycle. Product concept is creative, innovative and viable. Supports analysis with credible data. 26 Fairly clearly describes product or service. Accurately identifies consumer or business need(s) for product, and assesses where product fits in the Product Life Cycle. Product concept is fairly creative, innovative and viable. Fairly thoroughly supports analysis with data. 22 Somewhat clearly describes a product or service. Somewhat discusses consumer or business need(s) for product, but may not accurately assess where product fits in the Product Life Cycle. Product concept may lack originality, and/or viability.…
- An engagement checklist is used to determine how involved a customer is with your product or service’ (Chaffey and Smith, 2017). Outline the questions used to assess customer engagement within these fourcategories; a. Involvementb. Interactionc. Intimacyd. Influence1. What is the importance of making marketing research based decisions? 2. Why do we need to know the family life cycle of our customers? 5 SENTENCES EACH ONLY NO GOOGLE PLEASE! ANSWER ASAPc. Marketing intelligence and marketing research are used by marketers to make informed decisions. Explain the difference between both concepts?
- a.Identify how society converts a customer’s needs into wants and demands.b. Some loyal customers can be unprofitable, and disloyal customers can be profitable.Which customers should acquire and retain iPhone?c. Marketing management orientations are the guidelines under which organizationsdesign and carry out their marketing strategies. How can different organizations applythese orientations in order to set their marketing strategies?1. Which of these are one of the 5 T's of email marketing a) Targeting b) Testing c) Timing d) Template e) Tailoring f) Temperature g) Tone 2. You love getting spam from random companies which is why emails dont need to be relevant or targeted to you True False 3. The concept of analyzing a leads quality by looking at where they are in the buying cycle, their past relationship with your company and factoring in past intractions is called (a) Lead Generation (b) Direct response advertising (c) Black Hat SEO (d) Lead Scoring18.Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________. a. All of these options. b. Consumer brand experience. c. Consumer existing wants. d. Competitor threats.